Willpak Industries Inc.

Willpak Industries Inc.

Willpak Industries was formed in 1976. Initially started as a
packaging company expanding in vacuum forming.

In 1977 Willpak Industries purchased Universal Manufacturing who
were in vacuum forming and high frequency heat sealing making
vinyl roof tops for the automotive industry.

That amalgamation allowed them to develop three present product
divisions: 1. Bits & Pieces-Packaged Hardware, 2. Astra
Automotive Products, 3. Vacuum Forming Division.

Product Line: ABS and aluminum louvres, ground effects,
polyurethane and fibreglass spoilers, running boards, air dams,
visors, bug deflectors, sport shields, wheel covers, headlight
protectors and trunk liners.

In 1995, we purchased the Hammond Louver Div. from the Highland
Group of Solen, Ohio. All equipment & stock has been moved to
our Oakville, Ontario plant.

CURRENT GEOGRAPHIC MARKETING ACTIVITY

The project plan allows them to put in their customers hands the
tools they need to sell their products.

The application/price lists are distributed to their distributors
customers.

They also supply them with catalogues and four colour brochures
relating to the different models they produce.

Their P.O.P. displays have been designed to take a minimum of
space in the retail store but with the maximum impact. Space is a
premium in retail stores.

Their export sales are mainly in the U.S., Puerto Rico, South
America and Europe.

In the U.S. they work with independent sales representatives.

They have been restructuring new sales coverage and personnel and
with more concentrated coverage they hope to see definite
results.

While their sales in the U.S. are national, they only have
representation as far as Texas so they are working to improve
their sales in the Western U.S.

Sales are made through warehouse distributors, catalogue houses,
mass merchandisers and expediters.

Their support programs will consist of: Brochures, Applications &
price Lists, '800' Phone Number for the U.S., Media Advertising,
Promotional Literature, and Point of purchase Displays.

GEOGRAPHIC MARKETING PRIORITIES/MARKETING STRATEGY

They are very active in Trade Shows. They will be at the Sema
International in Las Vegas in 1998.

Company Details

Year Established: 1976

Total Sales ($CDN): $1,000,000 - $5,000,000

Number of Employees: 15

Company Information

G.W. Willson
Title: Manager
Area of Responsibility: Management Executive
Telephone: (905) 827-0224
Fax: (905) 827-2357
Email: Click Here

Products

Trim, Exterior Nes, Motor Vehicle Nes

Plastic Parts, Motor Vehicle Nes

Motor Vehicle Parts And Accessories Nes

Running Boards, Truck

Covers, Wheel, Aluminum, Motor Vehicle

Abs Louvers, Air Dams, Spoilers, Side Skirts For Motor Vehicles

Abs Ground Effects

Abs Louvers

Abs Running Boards, Car & Truck

Deflectors, Air

Headlight Covers

Spoilers

Sunvisors

Wings

Services