Strata Communications

Strata Communications

At Strata we believe that clear, timely and well-researched
communication is the heartbeat of successful environmental
programs.

Strata Communications is dedicated to providing clients with
original ideas and creative solutions. Our approach to
environmental communications starts with a thorough understanding
of your needs and goals, as well as your unique strengths,
challenges -- and potential hurdles.
Indeed, Strata takes an integrated approach to every project --
whether it's a newsletter or a full-blown communications
strategy. We diligently research, set clear objectives, develop
memorable themes and messages and build in evaluation techniques
to measure success. Above all, we ensure the project ties in to
our client's mission and corporate goals.
Strata adds value to clients in other ways, too. Our virtual
agency structure allows us to work with other like-minded
professionals in Atlantic Canada and beyond. We pull together
the best team for the job -- project by project. This virtual
agency approach means lower costs to the client, and more
personalized service from the communications team.

The Strata Advantage...

Strata Communications is one of the only public relations firms
in eastern Canada to focus on environmental communications. Many
firms 'dabble' in the field; few specialize in it. We know the
players, the issues -- and the methodologies. We can also get
up-to-speed on projects quickly because we're on top of the
latest environmental thinking and trends.

Environmental communications calls on unique knowledge and
experience that can only be honed in the field. Strata
Communications specializes in risk communication, public
consultation, community relations, social marketing, crisis
communication and issues management. We also produce print and
audio-visual materials that de-mystify complex issues and lead to
understanding and support among stakeholders. And we design
media relations programs that build trust and credibility.

Strata's principal, John M. Gray, has designed and carried out
communications programs for many of Atlantic Canada's major
environmental initiatives, including:

Operation Irving Whale
Halifax Harbour Clean-up Project
National Contaminated Sites Remediation Program
The Canadian Environmental Protection Act
Sydney Tar Ponds Clean-up
Newfoundland Oil Burn Experiment
Canada-PEI Water Management Agreement



John M. Gray -- Principal, Strata Communications

John has over 14 years' experience as a public relations
professional in Atlantic Canada. As a senior communications
advisor to Environment Canada from 1988 to 1995, he spearheaded
regional and national public relations campaigns across the
environmental spectrum.

From community-based programs such as the Environmental Partners'
Fund to sensitive, complex projects -- including Operation Irving
Whale and the Sydney Tar Ponds Clean-up -- John's strategic
approach to public consultation, community consensus and
behavioural change have set the standard for grassroots
communications programs in the Atlantic provinces.

Equally adept at counselling management in the boardroom or
de-mystifying environmental issues for school and community
groups, John offers a unique blend of strategic thinking and
tactical expertise to his clients.

In 1995, John established Strata Communications, a consultancy
specializing in environmental communications. Strata's work is
designed to inform, educate and influence key stakeholders. Our
services and counsel include:

issues management
crisis planning
community relations
public consultation
risk communication
government relations
environmental education
media relations & training
print & media production
speeches & copywriting

On top of his extensive practical experience in environmental
issues, John brings a strong theoretical focus to his work. A
full-time teacher in the Department of Public Relations at Mount
Saint Vincent University from 1995-98, he is abreast of the
latest PR management thinking, principles and research. In fact,
his ability to translate theory and research into real-life
solutions marks his work as both an educator and public relations
practitioner.

Strata's Associates

Strata Communications has a wide range of associates in the
Atlantic provinces, and beyond. Depending on the scope and nature
of each project, Strata selects and works with the leading
professionals in the industry -- from research firms to graphic
designers to multi-media producers. Once we know our client's
specific communications needs, we can determine if outside
suppliers are required -- and choose the best talent for the
project.

Company Details

Company Information

John Gray
Title: Principal
Telephone: (902) 463-3541

Services

Public Relations / Marketing Communications