Johansen Marketing Consulting Ltd.

Johansen Marketing Consulting Ltd.

Market Research for Software and Engineering Products

The main service offerings of Johansen Marketing Consulting Ltd.
(JMC)are customized market research services, market assessment
studies, and the development of marketing strategies for new
technical products in software, engineering and medical markets.

JoHansen Marketing Consulting Ltd. has done extensive market
research in consumer and in vertica industrial markets to
achieve various client goals such as:

*Market Assessment of Research Technology (MART) studies.
*Assessing the market viability of a potential product
before investing in an R&D program.
*Making commercialization decisions on licensing versus
new company formation.
*Questionnaires and surveys of potential customers to
finalize product definition and target market definition,
e.g. to focus an R&D program.
*Developing profitable U.S. market entry and marketing
communications strategies.
*Repositioning a product in a mature market to increase
revenues.
*Due diligence for venture capital organizations.
*Preparation of investor documentation for entrepreneurs.


Market research experience includes GIS software, parallel
processing hardware, automobile shredder residue plant, CNC
reverse engineering system, hydraulic cylinders, polyurethane
seals, arthritis pain meter, dental implants, recumbent tricycle,
smart cards, compound semiconductors, solar-powered hazard light,
technical training needs of local employers, electromagnetic
field modelling software for RF/microwave engineers, expert
system on blast wave properties for chemical plant safety
engineers, FEA stress analysis software, compost bio-reactor and
others.

JoHansen's clients include technology firms, investors,
university researchers, government agencies and other consulting
firms.

Professional memberships include the Association of Professional
Engineers, Geologists and Geophysicists of Alberta (APEGGA), the
Association of Professional Engineers and Geophysicists of
British Columbia (APEGBC), and the
Vancouver Island Advanced Technology Center (VIATeC).

Key Personnel:

Paul Johansen, President


Search terms: market research, marketing research, marketing
consulting, technical products, technological innovation, venture
capital, business plans, intellectual property, new venture
strategies, product launches, market launches, United States,
exporting, commercialization of technology, new products, new
product development, technical sales

Company Details

Year Established: 1989

Number of Employees: 3

Company Information

Paul Johansen
Title: President
Area of Responsibility: Management Executive
Telephone: (250) 480-9838
Fax: (250) 595-7300

Services

Market Research Services

Management Consultant - Market Analysis/Planning/Research