Hale! Marketing Communications Inc.
Vancouver, BC
Company Overview
We are passionate about launching products, and we know that success is no accident.
Hale! Marketing Communications was created to deliver marketing expertise to companies launching new products and services in the high-tech sector. Our clients range from start-ups to global corporations.
Our approach is based on a combination of knowledge, experience, and creativity that we have captured into a series of processes and techniques for developing winning marketing programs.
We believe that an intimate understanding of target customers and proper planning is necessary to ensure success. Thats why we always start with an in-depth examination of target customers.
We believe in teamwork. Teams generate powerful ideas when focused on success.
Just as speed to market is essential when developing a new product, marketing speed is also crucial. Our knowledge and experience contribute to speed, and the contacts weve developed ensure that we can bring resources on line as required to meet your objectives.
Hale! Marketing Communications creates successful product launches. We invite you to contact us.
Company Information
Physical Address
300-1080 Mainland St.
Vancouver, BC V6B 2T4
CA
Mailing Address
300-1080 Mainland St.
Vancouver, BC V6B 2T4
CA
Additional Details
Legal Name: Hale! Marketing Communications Inc.
CA
Process
Incisive marketing tactics can only be created with an in-depth understanding of a clients business objectives, target customers, and the customers purchase cycle.
- Hale! uses a proven, collaborative, scalable
process to extract key data about a clients target customers and competitors. We call this the 7P process.
- We derive and determine unique positioning.
- We create and select the most appropriate
tactics to reach client objectives, and build a cohesive marketing communications plan that include schedules, detailed costs, resource requirements, and detailed creative strategies.
- At the implementation stage we drive and
direct creative teams to deliver the concepts created during planning. As skilled project managers we help facilitate and accelerate the program, ensuring maximum possibility of success.
- But communication doesnt end with customer
acquisition. We also create programs to build brand equity and keep customers - communicating with them effectively throughout the complete lifecycle.
Please contact us for a more detailed description of the processes we use to build and execute marketing programs.
- Crystal Decisions
- Agilent Technologies
- Jaalam Technologies
- Hewlett-Packard Company
- Convedia Corporation
- Pixelmetrix Corporation
- Pixelmetrix Corporation
Background: Pixelmetrix Corporation is a Singapore startup in the digital video broadcasting industry. Hale! Marketing Communications launched their first product, the DVStation, in North America and in Europe. We handled all aspects of the launch and became their satellite marketing communications department.
Results: 4 times more hot leads than expected at the first show. Recognized in the industry within 6 months. Received two industry awards by the ninth month.
- Agilent Technologies
Background: Agilent Technologies is a global electronic equipment provider. For their RouterTester product Hale! created:
positioning message product identity logo and image the first brochure sales manual CD cover technology poster presentation templates.
Results: Product exceeded sales objectives in the first quarter.
- Hewlett-Packard Company
Background: At the time this program began ATM (asynchronous transfer mode) was an emerging technology. Hewlett-Packard created the Broadband Series Test System to enter this market. Pauline was responsible for the world-wide launch campaign and a 6 year marketing program covering all aspects from fiscal marketing communications planning to tactical implementation.
Program tactics included website development, brochures, data sheets, worldwide seminars, supporting collateral, trade shows, newsletters, and direct mail.
Results:
The BSTS product gained 90% market share by year 2. The BSTS product became the de-facto industry standard.
Contacts
Services
- Advertising
- Branding
- Branding Programs
- Corporate Branding
- Corporate Identity
- Design
- High-tech Marketing
- Integrated Marketing Communications
- Internet Marketing
- Lead Generation
- Marcom
- Marketing Communications
- Marketing Plans
- Marketing Programs
- Positioning
- Pr
- Pre-launch
- Product Launch
- Product Launches
- Product Marketing
- Promotions
- Strategic Marketing
- Strategic Planning
- Technology Marketing
- Website
Additional Information
541619
Singapore
California, Washington