Allan Wilson & Associates

Allan Wilson & Associates

I am committed to providing the following:

1. Personal Service: As an independent consultant I am able to
spend the time necessary to produce results for my clients.
2. Industry Focus: Specializing in the information technology
industry, I am able to thoroughly understand my clients
circumstances.

3. Maintaining a Reference Network I bring other professionals
into client situations, as needed, in areas such as: legal
matters, financing, accounting, technology, advertising,
public relations and human resources.

4. Treating Each Assignment as a Unique Challenge I do not use
formula solutions. I approach each assignment as a unique
challenge.

I work with clients in the information technology industry to
develop market strategies, plans and infrastructure, to
increase sales in existing markets and to expand into new
markets:

Reviewing market strategy and making recommendations for
improvement Developing a business plan, for example to finance
market expansion
Planning distribution channels to maximize sales coverage and
minimize sales costs
Improving selling effectiveness by analyzing a company's sales
process
Determining market size and appropriate segmentation, in order to
focus sales efforts where they will have the greatest impact
Sizing-up competitors, determining their strengths and weaknesses
and considering this information in
reviewing the client's market plans:
Developing market intelligence systems, including customer,
supplier and employee feedback systems
Conducting personal interview programs to gather market
intelligence quickly
Managing mass market surveys to gather statistically valid market
intelligence.
I have completed over 100 assignments for clients in the
information technology industry. Clients range from small
software developers to Canada's largest information technology
organizations. All the work I do is client-confidential. I can,
however, arrange references, either for relevant assignments, or
with the last three clients I have worked with.
Sector(s) : components, hardware, instrumentation,
microelectronics, multimedia, software, telecommunication.
Secteur(s) : composant, instrumentation, logiciel,
microlectronique, multimdia, ordinateur, tlcommunication.

Company Details

Number of Employees: 1

Company Information

Allan J. Wilson
Title: President
Area of Responsibility: Management Executive
Telephone: (416) 255-9547
Fax: (416) 255-8631
Email: Click Here

Services

Strategy Development, Business Planning, Market Analysis, Market Research

Management Consulting As a management consultant, I work with clients on marketing issues. In delivering hundreds of consulting assignments, and in 20 years of work, I have developed extensive experience in the key areas of acquiring market intelligence, analyzing data, developing recommendations and working with management teams to develop market and corporate strategies.